Zaaum
Identity Design + Art Direction
Role: Art Director, Visual Designer, Concept, Typographer,
Zaaum is a conceptual identity system for a bar and music venue that’s main clients are stoners and metal heads in Austin, Texas. The idea with the name Zaaum is that whenever spoken outloud there would be a stoner drawl, “Zaaaaaumm Bro.”
The visual design is inspired by 60s psycadelic poster designs with bright colors and detailed illustrations. Along with the use of ornamental/illustrative type
Zaaum is a conceptual identity system for a bar and music venue that’s main clients are stoners and metal heads in Austin, Texas. The idea with the name Zaaum is that whenever spoken outloud there would be a stoner drawl, “Zaaaaaumm Bro.”
The visual design is inspired by 60s psycadelic poster designs with bright colors and detailed illustrations. Along with the use of ornamental/illustrative type
Inspired by art noveau type used in 60s psycadelic music posters, I
designed the word mark typeface from scratch, being interested in
creating a organictypeface that could still be condensed into a square,
the letters have a square top with interesting negative space within
the bowls and other aspects of the letters.
The animation hints at the drawl of Zaaaaaum
